Reduce. Reuse. Regenerate.

A RESILIENT APPROACH THAT IS GOOD FOR BUSINESS, PEOPLE AND PLANET

INFINITE POSSIBILITIES

Since launching our first recycling scheme in 1991, we’ve embarked on a journey towards a more circular model, designed to use less and keep materials in use for longer. From precision consumption to refurbished coffee machines.

All in for recycling

Over the last 30 years, together, we’ve strived to give the aluminum and used coffee grounds in our capsules a new lease of life. 9 out of 10 customers now have a recycling collection point within 5km. This is just the beginning, as we use more recycled content and extend recycling through industry-wide collective systems.

Infinitely recyclable aluminum
100,000+ collection points across the globe
Original and Vertuo capsules made using 80%+ recycled aluminum, by end 2022

Doing our bit

To make recycling easier and more convenient, we have created a recycling scheme with more than 100,000 collection points worldwide, including home collection and postal services. So your coffee grounds can be transformed into renewable energy sources on compost, and your capsules can become new aluminum objects.

RE-THINK. RE-USE. RE-LOVE.

We are more committed than ever to optimizing resources and minimizing waste. Every action has an impact. Each innovative idea can make us more efficient. Together, we can continue to bring this commitment to life.

PRECISION CONSUMPTION

Just the right amount of water, energy and coffee needed to make one cup

ALUMINIUM

The first global sustainable aluminum standard (ASI)

RE-LOVE

Longer machine lifespans including repairs and refurbishment

For orders of 135 AED of more

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