All the potential
of aluminium in a bike
Nespresso leads the way with its commitment to recycling. In partnership with Swedish lifestyle bike brand Vélosophy, it co-designed a sleek, urban bicycle that embraces the potential of aluminium in a functional and stylish product.
The RE:CYCLE bike sports an aluminium frame made from coffee pleasure. This innovative bicycle strikes a perfect balance between sustainability and style. The RE:CYCLE bike brings our recycling efforts to life and aims to inspire and trigger you to recycle (even more) your used capsules.
What makes the world
The RE:CYCLE bike in striking arpeggio purple is an exquisite example of the circular economy at work, from its high quality saddle and handles to its steam-bended, oak carrier basket and copper trim. We only used the finest materials and even included two cup holders, perfectly sized to carry your favourite coffee along. So we’ve come full circle.
Doing good for planet
Vélosophy is the first bicycle brand in the world to make a one-for-one promise. For every Vélosophy bike sold, they donate another bike to a school girl in Africa through World Bicycle Relief. Why? Having a bike increases school attendance of girls by 28% and their chances of graduating by 59%.
That’s how Vélosophy does not only invest in the future of the planet, but also in the lives and communities of young women in Ghana. And this is how you can make a difference by recycling your Nespresso coffee capsules.
By making the link between coffee capsules and sustainably produced bikes, and between the developed and developing world, the Nespresso-Vélosophy partnership demonstrates the positive influence of our everyday consumption choices on the world.
Second life has no limit
thanks to you!
In addition to the RE:CYCLE bike, we also crafted the following elegant and practical products from our recycled aluminium capsules:
- - Two limited editions of the stylish Caran d’Ache ballpoint pen
- - A limited edition of the iconic “Pioneer” Victorinox Swiss Army knife
- - A limited edition of the emblematic “Rex” vegetable peeler from Swiss company Zena
about how to recycle your Nespresso
coffee capsules; Find the recycling locations near you & order your Nespresso
Excited to see the RE:CYCLE bike your efforts contributed in making?
Visit any of the following boutiques to discover it:
- The Dubai Mall
- Mall of the emirates
- Mirdif City Center
- Yas Mall
Our coffee specialists will be there to take you through your recycling journey!